Ch. 16 - Promotional Planning for Competitive Advantage

With the unique creation of Rare Beauty Selena Gomez brings very affordable and high-quality formulated products to the makeup industry, Selena will continue to have a competitive advantage amongst the other make up brands. In its first year alone, Rare Beauty generated $60 million in revenue. Highlighting the friendly pricing and lightweight formulations that was put into the making of the products, while promoting Selena Gomez's name, will help the brand continue to gain market share in the beauty industry.