Ch.10 - Product Concepts

 Selena Gomez is a huge name in music and television, but she officially made the leap into the cosmetic industry with Rare Beauty. The company offers a full range of vegan and cruelty-free makeup. With a focus on inclusivity, the brand’s motto is all about enhancing your natural beauty, rather than covering it up. This is why she decided to call this brand “Rare Beauty”. By creating this makeup brand the sales have been skyrocketing and leaving us with overwhelmingly positive reviews based on the quality and easy use of these products. This has given Rare beauty a huge advantage against its other beauty competitors.