Ch. 2 - Strategic Planning for Competitive Advantage

 SWOT Analysis 

Rare Beauty's strengths promise ethical products to enhance your natural beauty with a wide variety of shades. 

 Rare Beauty's weakness are some products might not be suitable for oily skin, but this was one of the only serious and common problems customers found with the brand. 

Oppurtunite's include collaboration with other celebrities. Thus, the sales skyrockets once customer sees other celebrities use this product. 

Fenty Beauty created by Rihanna is considered to be one of the biggest competitors of Rare beauty as of right now. This poses as a threat to Rare beauty due to the large platform Fenty has on social media bringing more attention to her product.