Ch. 1 - Overview of Marketing

 Mission Statement: We are on a mission to help everyone celebrate their individuality by redefining what beautiful means. We want to promote self-acceptance and give people the tools they need to feel less alone in the world.

Brief History: Rare Beauty was built with purpose at the center of the business, driven largely by our incredible founder, Selena Gomez. She wanted to make sure a clear purpose was at the center of her brand. That purpose has always been addressing mental health, which has had a profound impact on our founder's life.