Final Post - Social Media and Marketing

 TikTok as well as Instagram seems to be the main social media platform utilized best by the company. Rare Beauty launched just as TikTok took off in 2020 and the brand has had success on the social media platform with 1.6 billion views of videos with the hashtag #rarebeauty. On Tik Tok every video posted gets a significant number of videos because of the quality of the content being posted. On Instagram Rare Beauty has 3.5 million followers on Instagram this brand mainly uses this platform to promote each product and providing easy access for customers to purchase the makeup online.