Ch. 18 - Personal Selling and Sales Management

 Steps in the selling process

Generating Leads would be used as the first step in the selling process by promoting the product. Selena Gomez does a lot of promotion for her brand as her face alone will attract people’s attention. She promotes Rare Beauty by posting about the brand on her social media accounts. She is featured in a lot of posts for Rare Beauty’s social media accounts showing off the new products. 

Handling Objections would also take part in the selling process. Rare beauty is honestly more than just a regular makeup brand. The 1% of Rare Beauty’s annual sales goes directly to the Rare Impact Fund to expand mental health services in underserved communities. Selena struggles with her own mental health. We can now even see how much she cares by raising a rare impact fund. Instagram doesn't only promote its products but also give messages in its posts about how one should take care of their mental health, etc..

Lastly, closing the sale is very important. Rare Beauty renders price a nonissue by emphasizing the value, quality, and exclusivity of the makeup products.