Ch. 5 - Developing a Global Vision

Rare beauty’s global vision is to be a diverse and inclusive brand, so they create many shades and show real people using their products. They want to be sustainable and environmentally friendly, so everything they put out is cruelty-free, vegan, and recyclable. They want to raise money for mental health services, so they created the Rare Impact Fund through which they do philanthropic work. When Rare Beauty launched, the first people to try it out were talking about how great it was, which influenced others to buy and try out the products themselves and these products are now one of the bestselling in the makeup industry globally.