Ch. 11 - Developing and Managing Products

Rare Beauty has 48 shades of their Liquid Touch Weightless Foundation. The shades are split into 6 different categories: Light, Light-Med, Medium, Medium-Tan, Med-Deep, and Deep. Having a wide range of colors, shades, and undertones when it comes to face base products is starting to become the norm for new beauty brands because it shows that the brand wants to have a diverse audience and values spending the extra money to make many shades.